Social Media

BU-041 Social Media

Setup Required

Connect your social profiles to start tracking

No social accounts are linked. Connect at least one platform to pull post and engagement data.

Setup Steps — LinkedIn

  1. 1

    Ensure you have a LinkedIn Company Page

    linkedin.com/company/ — you must be an admin

  2. 2

    Create a LinkedIn developer app

    developer.linkedin.com — request Marketing API access

  3. 3

    Add credentials to Totum

    Settings → Integrations → LinkedIn

Setup Steps — X / Twitter

  1. 1

    Apply for X developer access

    developer.x.com — Basic tier is free

  2. 2

    Create a project and app

    Generate API key, secret, and bearer token

  3. 3

    Add credentials to Totum

    Settings → Integrations → X / Twitter

What you'll see once connected

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Posts Published

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Impressions

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Engagement Rate

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Follower Growth

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Link Clicks

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Top Post

Owned by

BU-041 Social Media · Planned
Content tier